Blogs Effectively Increase Traffic

It has been proven countless of times over the past 10 years that when a web site has a regular blogroll feature with informative and interesting topics containing content that is strategically wired up with SEO-ready keywords, search terms and phrases – that it will increase incoming traffic by 10 – 30% depending on the relevance of the blog topic, the keyword density and locality words/terms used as part of association and relevance.

Running a regular blog roll doesn’t just increase traffic, but it also allows for additional entry points into the web site for referring search engines to find you, for prospective clients to stumbled on via social media content sharing and for other industry-related web sites to link to in the local area, cross country or globally.

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The level of customer engagement can be increased by 20% through the use of regular and informative blogging. Especially if the business owner is the designated subject matter expert of his or her domain – for example a dentist speaking personally to his patients, or culinary chef providing recipes and tips to his patrons.

When you include a blog roll that your clients can connect with you on, and which you can reach out to your clients in establishing that loyalty and trusting relationship – the benefits and rewards of establishing this level of customer engagement are fruitful and plenty. Not to mention the ability for conversions is increased by 20% from a visitor becoming a client, or a user making a purchase of your product or service.

One of Lia Productions clients NTO Wellness & Rehab Centre in Toronto, Canada does an effective job at providing a Patient Educational blog roll that drives incoming traffic and increases customer engagement. By applying keyword density and content relevance – these blogs are generating their own incoming streams of traffic from searched keywords e.g. Heat or Ice for a sports injury? Proper posture for lifting boxes, etc.

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NTO Wellness & Rehab Centre also has a video blogroll channel that significantly increases customer engagement levels. By providing customers and prospecting customers with a short video clip on a topic related to your product or service offering such as Treating Sprained Ankles, indicates to the customer that NTO Wellness & Rehab Centre is forthcoming, knowledgeable and an entrusted partner for their number one commodity of health.